Lions represent hope and future, courage and strength, royalty and power. But they are also very fragile and in need of our protection. In the past, we have failed to protect lions and they are now an endangered species - we have watched the decline from the sidelines for far too long.
Despite the decline in numbers, there is still a high demand for lion trophy hunting - between 2003-2012, more than 3,560 lions trophies were exported from Africa, along with nearly 900 lion skins. Many trophies are males, which has greatly impacted the overall numbers of lions, as well as their ability to reproduce.
All of our clothing is made from extra soft organic cotton clothing and our tote bags are made from 100% organic cotton. Proceeds from sales support our work in protecting and saving lions.